Staying ahead of the competition became a necessity and it was important to revamp advertising strategies. This idea changed with the onset of the virus, and millennials became a new, untapped market for the $280 billion industry in India alone.
And Insurance was commonly perceived as a product needed for the older generation. Insurance brands have been advertising for years now. The exponential rise in the demand for insurance coverage presented a gold mine opportunity for insurance titans. The fact is insurance is largely need-based. Part of this extended to the inevitable need for insurance.
People grew more conscious about their wellbeing overnight and took the necessary precautions to remain healthy. 2020 will go down in history as a memorable year.
0 kommentar(er)
